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So, what's the big deal with article marketing? What is it all about in the first place?
Well, it is the simple practice of creating written content and publishing such articles online on any of the hundreds, if not thousands, of article directories found on the Internet. Now directories that post article submissions can cater to niches that range from broad-based to specific ones. With that out of the way, what's the point of article promoting? Here are its top 10 benefits:
1. Builds Your Online Credibility.
By sharing knowledge to other people, you are establishing a reputation as an expert in a particular field - maybe even several. The more information and knowledge you provide, the more credibility you build. As a consequence, you become someone who can be trusted by your followers/readers, which will eventually be good for business.
2. Let You Help Others.
Speaking of shared knowledge, your articles that get published may be able to help other people learn more, find answers to questions, or solve their problems. Regardless of what kind of business you have, your write-ups contain knowledge that netizens are searching for.
3. Increases Your Business Exposure.
The rule of thumb in promotions and advertising is that it usually takes 3-7 instances of exposure before your brand gets recognized. This means that when someone notices something that's related to your company, say, a logo, online ad, or article, these become part of their subconscious. Now article marketing lets you reach out multiple times to your readers.
4. Develops Brand Awareness.
As was mentioned, having a lot of articles out on the Web will let you reach many customers and prospects several times. What you may not realize, however, is how wide this reach is. You see, article directories often make your work available to websites and blogs the world over for reprint. And if your work is high-quality, imagine how many people will create positive associations with your company.
5. Promotes Your Services and Products.
Although nobody really wants to read sales pitches, you can subtly promote what your business has to offer through your write-ups. This can be done by including 'suggestions' in your work, and perhaps some links that will lead to your website should your input catches the readers' attention somehow. Of course, make sure your content is of value so they'll read in the first place.
6. Stimulate Website Traffic.
Aside from subtle suggestions, you can still directly promote your business through your article. This is since each of your articles will have bio/author boxes where you can include links to your company site. By simply including a short 'teaser' at the conclusion portion of your post, you might entice click-throughs from your readers, which can lead to possible click-to-sales conversions.
7. Attract New Customers.
Whether your business is fresh out of the oven or has been around for several years now, article marketing will help you gain new patrons. In fact, it's almost a guarantee that you do so. You see, when consumers go online for research, they might end up finding your article and getting impressed by it - so they click your site like and voila! You now have a new customer.
8. Enhance Your SEO Efforts.
This is made possible by the link-building that occurs when your article gets published. And the most your work gets reprinted or republished because of its quality, the most links that lead to your website. Search engines will perceive this as reliability and will give your site better rankings. This leads to better market visibility.
9. It Is for Free.
Almost all article directories offer their sites for posting at no charge. Although some offer upgrades that provide more interesting features, such sites are usually free to use. And even if you did decide to pay for more features, your returns are still likely to be very high. The benefits will greatly outweigh the costs.
10. It Is an Incredibly Easy Promotional Method.
Indeed it is, as it's just a matter of writing useful, high-quality content and taking the time to post them. Besides, you don't have to do the work yourself as you can always outsource the writing aspect to professional writers.
In conclusion, article marketing offers a win-win opportunity for any business owner.
Businesses go to so much trouble when there is one sure-fire, simple, very inexpensive way to attract new clients to a business: Teach a free class. That is what article marketing is like. Your articles are just like free classes. You teach your target readers something helpful in your article. Your resource box then says, "If you enjoyed this article you can visit my website and apply what you have learned."
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Source: http://www.content4reprint.com/internet-marketing/the-top-10-advantages-of-article-marketing.htm
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