Posted on 28 February 2012
A new survey of Female online gamblers in the UK has yielded some very interesting results. The survey was commissioned by the Belle Rock online casino group. The survey attempted to ascertain the proportion of female online players and their preferences. The actual survey was done by Hitwise a? consumer research and behavioral intelligence firm. The survey compared the statistics of 2007 with those of today. The survey showed that between 2007 and 2010 the number of women playing online games including internet bingo has increased fourfold. The number of women playing at online casinos is now almost equal to men.
The survey showed that 48.38% of players in 2011 were female and 51.62% were male. The report said that the reason for the increase is that online casinos can easily be accessed be women who want to gamble or play online bingo on the web. The online casinos also provide women with a safer environment and privacy. Many women have reported unpleasant experiences at land based casinos. The internet gaming industry has been taking advantage of this trend and many gaming companies have launched online casinos targeting a female audience.
The survey also highlighted the fact that women tend to frequent different types of online gambling sites. The survey cited the most recent figures from the British Gambling Preference Survey which showed that men had more varied online gambling activities than women. The British Gambling Preference Survey? also showed that males prefer poker, sports betting and roulette while most women prefer slots and internet bingo. Internet bingo is clearly the domain of women and there are over twice as many women playing internet bingo as men.
The survey said that women are becoming more tech savvy than men. 54% of all women in the US own a smart phone as opposed to 46% for men. Women are also more likely to own smart phone applications and Nintendo Wii. 75% of women are online and have a profound influence on how the internet is evolving. Online casinos that market only to men are missing out on about 50% of the online gambling market.? The rise in the number of female gamblers in not confined to the United Kingdom. Surveys in the United States and Europe show a large increase in the number of women gambling on the internet. In the UK internet bingo is a well-established favorite among female players and most internet bingo operators market their sites to a female player base. As time goes on women will play an increasingly important role in the online gambling industry.
Source: http://bingointernet.org/female-players-influence-the-uk-online-gaming-industry/
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